Scripts and hooks
A 30-second ad structure that holds attention
Hook, problem, product, benefits, call to action. How to spend about 75 spoken words so each part of a 30-second ad does one job.
2 Oct 2026 · 6 min read
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Scripts and hooks
Hook, problem, product, benefits, call to action. How to spend about 75 spoken words so each part of a 30-second ad does one job.
2 Oct 2026 · 6 min read
Scripts and hooks
Why a 30-second ad holds about 75 spoken words, how to divide them between hook, problem, product, benefits and call to action, with two example scripts.
17 Sept 2026 · 6 min read
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