Scripts and hooks
Hooks for short product ads: the first three seconds
A hook has about seven spoken words to stop the scroll. Six hook shapes that work for products, four that fail, and how to pick between three.
15 Oct 2026 · 7 min read
Blog
Scripts and hooks
Spoken hooks, scripts within a word limit, calls to action.
Scripts and hooks
A 30-second ad structure that holds attention
Hook, problem, product, benefits, call to action. How to spend about 75 spoken words so each part of a 30-second ad does one job.
2 Oct 2026 · 6 min read
Scripts and hooks
Calls to action that are spoken, not shown
In a presenter-led vertical ad the call to action is a sentence someone says, not a button. Here is how to write that sentence so it gets acted on.
24 Sept 2026 · 6 min read
Scripts and hooks
A spoken ad script in 75 words
Why a 30-second ad holds about 75 spoken words, how to divide them between hook, problem, product, benefits and call to action, with two example scripts.
17 Sept 2026 · 6 min read
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