Translation and localization
Which languages to localize first
A way to choose your first target languages from your own demand, the fit of the video and what each market costs you after the render.
19 Oct 2026 · 6 min read
Blog
Short videos, explained from the inside
What we learn building Clipelle: product video, spoken scripts, captions, translation and costs. No filler, no made-up numbers.
Product video
Ads for Shopify products, straight from the product page
Paste a product page link, check the name, description and photos it fills in, and get a vertical ad for that product without retyping anything.
16 Oct 2026 · 6 min read
Scripts and hooks
Hooks for short product ads: the first three seconds
A hook has about seven spoken words to stop the scroll. Six hook shapes that work for products, four that fail, and how to pick between three.
15 Oct 2026 · 7 min read
All articles
Translation and localization
One video, ten languages, no reshoot
How to turn one product video you already own into versions for every market you sell in, what to prepare first, and where to spend on Precision.
15 Oct 2026 · 6 min read
Costs and process
The first-ad checklist: ten things to decide before you click Generate
The ten decisions that shape a Clipelle ad, in the order the form asks for them, with a sensible default for each one.
14 Oct 2026 · 6 min read
Product video
Clothing ads from a flat photo
How to make a vertical ad for a garment from the flat lay or mannequin photo you already have, and what to say when nobody is wearing it.
9 Oct 2026 · 6 min read
Captions and formats
Captions people actually read
Why the captions are the only text in a Clipelle ad, what makes a caption readable in a feed, and how to set yours up once.
8 Oct 2026 · 6 min read
Product video
Choosing a presenter and a voice for your ad
How to pick the face, the quality level, the language, the accent, the voice and the speaking speed for a presenter-led ad, in the order that makes each choice easier.
8 Oct 2026 · 6 min read
Product video
Explaining an app feature in a vertical video
How SaaS teams turn one screenshot and a few sentences into a 9:16 video that explains a single feature with a presenter and captions.
8 Oct 2026 · 6 min read
Scripts and hooks
A 30-second ad structure that holds attention
Hook, problem, product, benefits, call to action. How to spend about 75 spoken words so each part of a 30-second ad does one job.
2 Oct 2026 · 6 min read
Product video
UGC-style ads: what makes them feel real (and what gives them away)
UGC-style ads work because they look like a person talking into a phone. Most fail in the script, not the picture. What to keep, what to cut, and where honesty ends.
2 Oct 2026 · 6 min read
Costs and process
What a video ad costs in time and money
A way to put your own numbers on a video ad, line by line, and what changes in that math when the ad is made from a photo in minutes.
2 Oct 2026 · 6 min read
Product video
Product photos that make a good product clip
The product clip in your ad is generated from one photo. Here is what that photo needs and how to pick the right one from the ones you have.
1 Oct 2026 · 6 min read
Costs and process
Test a dropshipping product with a video before you order stock
A sequence for finding out whether a product sells before you commit to stock, using one sample, one photo and a short vertical ad you can remake in minutes.
30 Sept 2026 · 6 min read
Costs and process
AI presenter ads: rights, disclosure and good practice
Practical guidance on owning what you upload, the speaker's permission for translations, being open about an AI presenter, and keeping claims true.
29 Sept 2026 · 6 min read
Translation and localization
How lipsync translation works, in plain words
What changes and what stays the same when a video is translated with lipsync, step by step, and how to choose between Speed and Precision.
29 Sept 2026 · 6 min read
Captions and formats
Vertical video (9:16) for TikTok, Reels and Shorts, explained once
What 9:16 means, where the apps draw their interface over your video, and how to make or convert an ad for the vertical feeds without redoing it.
29 Sept 2026 · 5 min read
Costs and process
Testing ad creatives with small variations
How to test video ads so you learn something: change one thing per pair, vary in the right order, keep a log and judge the pair on the metric you chose.
25 Sept 2026 · 6 min read
Scripts and hooks
Calls to action that are spoken, not shown
In a presenter-led vertical ad the call to action is a sentence someone says, not a button. Here is how to write that sentence so it gets acted on.
24 Sept 2026 · 6 min read
Product video
From one product photo to a finished ad: what happens in between
Upload a photo, type a few sentences, click Generate. Here is each step that runs in between and what it means for what you put in.
24 Sept 2026 · 6 min read
Translation and localization
A localization checklist for product videos
What to check before, during and after you translate a product video, from rights and glossary terms to numbers, captions and the landing page.
18 Sept 2026 · 6 min read
Product video
Video ads without showing your face
Two workable ways to run video ads without appearing on camera, what each one gives up, and how to make the presenter route feel right.
18 Sept 2026 · 6 min read
Scripts and hooks
A spoken ad script in 75 words
Why a 30-second ad holds about 75 spoken words, how to divide them between hook, problem, product, benefits and call to action, with two example scripts.
17 Sept 2026 · 6 min read
Product video
How to make a product video without a studio
A product video needs a clear photo, a few useful sentences and a vertical format. Here is how to get one made without a camera crew.
17 Sept 2026 · 6 min read
Tags
- #30 seconds
- #9:16
- #accent
- #ad structure
- #ai presenter
- #app marketing
- #authenticity
- #beginners
- #brand style
- #call to action
- #captions
- #checklist
- #clothing
- #costs
- #credits
- #disclosure
- #dropshipping
- #dubbing
- #faceless
- #feature video
- #first ad
- #formats
- #getting started
- #good practice
- #hooks
- #how it works
- #image to video
- #languages
- #lipsync
- #localization
- #multilingual
- #no studio
- #presenter
- #process
- #product clip
- #product photos
- #product testing
- #product video
- #production
- #quality check
- #readability
- #rights
- #saas
- #script
- #scripts
- #shopify
- #short ads
- #short video
- #standard vs premium
- #strategy
- #testing
- #translation
- #ugc
- #url to video
- #vertical video
- #voice
- #word limit
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