Unboxing

The presenter opens the box and reacts to what is inside.

Physical products with a satisfying first impression: packaging, gadgets, beauty, food.

Testimonial

A first-person story: what the presenter used it for and what changed.

Products with a clear everyday benefit: skincare, supplements, home, fitness.

Before and after

The problem state, then the result, with the product as the turning point.

Anything with a visible or felt result: cleaning, care, organisation, comfort.

Problem to fix

Name a frustration, then show the product solving it.

Problem-solving products: tools, accessories, kitchen, travel.

Three reasons

A quick list of three reasons to want it, one sentence each.

Products with several distinct benefits: apparel, electronics, subscriptions.

Product demo

Show how it works, feature by feature, while the presenter explains.

Products that need a moment of explanation: devices, software, tools, kits.

Founder story

Why this was made, told by the maker.

Small brands with a reason behind the product: craft, food, sustainable goods.

Offer announcement

A short, clear announcement of a deal with the product and the deadline.

Launches, sales and bundles; works best with the Offer field filled in.