A product description that makes a good script

Say what it is, who it is for and why it is better

Start with the plain product: a vitamin C serum, a 750 ml insulated bottle, a long-sleeve dress. Then the person it is for. Then the one thing that makes it better than the obvious alternative. The script follows that order: hook, benefits, call to action, all spoken by the presenter.

Give facts, not adjectives

"Keeps drinks cold for 24 hours" is a line a presenter can say. "Premium quality" is not. Numbers, materials, times and sizes make a script concrete; the presenter has about 2.5 words per second, so every word must earn its place.

Leave out shipping, returns and shop policies. They are not part of a spoken ad and the script ignores them.

Use the Offer and Direction fields for the rest

A discount, bundle or free shipping goes in the Offer field, so the call to action can mention it. Who the ad is for and what to emphasise goes in Direction. The script treats both as information, never as instructions.

Review before anything is paid

Tick "Review script first" and the video pauses after the script. You pick one of three hooks, adjust the words within the limit for your length, and approve. Only then are the presenter and the product clip made.