3 min read
Brand style: colour, captions, font, logo
The four brand choices, what each one changes in the video, and how to save them as defaults.
What brand style can and cannot do
Captions are the only text on screen, so brand style is about those captions and a small logo. There are no text cards, no end cards and no buttons to style. That keeps every ad consistent and keeps you from adding things the format does not need.
Accent colour
Your colour highlights the word that is being spoken. Pick a swatch or type a hex value. White text sits on that colour, so the form warns when the contrast is below 3:1; a darker shade fixes it.
Caption look and font
The caption look sets the size, weight and pop of the captions; the font is one of the built-in fonts of the edit. Choose for readability on a phone first: short lines, large letters, high contrast.
Logo
A PNG with a transparent background works best; JPG and plain SVG also work, up to 2 MB. It sits small, top right, for the whole video. You can also leave it out.
Save defaults
Settings → Brand stores colour, caption look, font and logo as the starting values of every new ad form. The form still sends exactly what you leave in it, so you can change any of them per video.
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